About Us

Geniune relationships are important to dental practices

Founded by Shane O'Donnell, our family-run business was born out of a commitment to quality, an eye for innovation, and a deep belief that people like to buy from people. We’re dedicated to building genuine relationships with our clients, putting personal service at the heart of everything we do.



Over the years, we’ve remained true to our roots while evolving with the industry. The onset of the pandemic pushed us to expand our business online through our Shopify store, opening up new opportunities to bring our curated, high-quality selection of dental supplies to more customers across Ireland. But despite the shift to e-commerce, we’re still the same company committed to in-person connections, trust, and understanding the people we serve.

Fresh perspectives, commitment to quality and constant innovation

Our family commitment continues through Shane’s three sons, who are now taking on the business’s legacy. They bring fresh perspectives and a shared dedication to quality, traveling to Germany’s renowned dental trade shows to meet suppliers, test the latest technologies, and ensure every product we offer upholds the high standards we’re known for.